Selected work · 2024 — 2026

Real problems. Real results.

Two recent engagements that show how we work — what we found, what we changed, and what shifted as a result.

7+

Critical issues found

34%

Avg. conversion lift

5–8

Days to deliver audit

Case · 01

E-commerce · Mobile · 5-day audit

Fashion app — fixing a leaky checkout.

The problem

A growing fashion mobile app had strong traffic but cart abandonment was eating their margin. They felt the checkout 'just wasn't right' but couldn't pin down why.

Our approach

  • Heuristic evaluation across 14 screens
  • Checkout flow mapping & friction tagging
  • Competitor benchmarking (3 leaders)
  • Stakeholder interviews

What we found

  • CriticalGuest checkout buried behind mandatory sign-up
  • CriticalCart icon shows no item count
  • HighNo size guide at the point of decision
  • HighPayment errors return generic, unhelpful messages
  • MediumNo progress indicator inside checkout

Outcome

−34%

Cart abandonment

7

Critical issues

14

Recommendations

5 days

Delivery

Case · 02

SaaS · Dashboard · 8-day redesign

B2B SaaS — solving the week-2 churn cliff.

The problem

A B2B project management SaaS was losing users in week two. They were signing up, poking around, then going silent. The team thought it was a marketing problem.

Our approach

  • Onboarding flow review
  • Information architecture audit
  • First-run experience mapping
  • Role-based usage analysis

What we found

  • CriticalNo guided first-run experience
  • CriticalNavigation overload — 14 items visible on day one
  • HighEmpty states had no actionable CTA
  • HighKey feature buried four levels deep
  • MediumNo role-based onboarding paths

Outcome

+40%

Feature adoption

12

Screens redesigned

−6

Nav items removed

8 days

Delivery

In progress

More case studies, shipping soon.

Banking · Mobile

Onboarding for first-time digital banking users.

Soon →

Healthcare · Web

Reducing booking drop-off for a clinic network.

Soon →

Design system

Tokens & components for a 30-person product team.

Soon →

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